---
title: Life Science Marketing Matters with Guest Jeff Sorenson
description: Tune into SNiPs, hosted by Bracken’s Colin Miller as he talks life science marketing with Yunu's co-founder and CEO, Jeff Sorenson.
---

[Podcast ](https://www.thebrackengroup.com/podcast)

# [Life Science Marketing Matters with Guest Jeff Sorenson](https://www.thebrackengroup.com/podcast/life-science-marketing-matters)

 Written by [Fractals: Life Science Conversations](https://www.thebrackengroup.com/podcast/author/fractals-life-science-conversations) | Jul 10, 2024 7:44:14 PM

Yunu's co-founder and CEO, [Jeff Sorenson](https://www.linkedin.com/in/jeffrey-sorenson-273415/), recognizes the pivotal role marketing plays in the life sciences sector, spanning brand communication and customer awareness. By prioritizing investments in streamlined user experience (UX), data-informed sales strategies, and cohesive messaging, the significance of marketing can reach new heights—and your company can reach a global audience. Hear more of Jeff’s insights in conversation with [Colin Miller](https://www.linkedin.com/in/colingmiller/) in this SNiP, a special segment of Fractals: Life Science Conversations, streaming now.

Listen to *Fractals: Life Science Conversations *via your preferred podcast service, and contact us today to learn more.

<https://podcasts.apple.com/us/podcast/life-science-marketing-matters-with-guest-jeff-sorenson/id1707100631?i=1000661801418><https://open.spotify.com/episode/1x8hqeuG7KlcmEHEI72H4N?si=2fa397e828fd4cd2&nd=1&dlsi=d49974fee6e1491f>

 

###### [Click here to read the transcript version of this *SNiP*.](https://www.thebrackengroup.com/snips-life-science-marketing-matters-transcript)

 

 

[View full post](https://www.thebrackengroup.com/podcast/life-science-marketing-matters)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Fractals: Life Science Conversations"
  },
  "dateModified" : "2024-07-10T20:17:14.055Z",
  "datePublished" : "2024-07-10T19:44:14Z",
  "headline" : "Life Science Marketing Matters with Guest Jeff Sorenson",
  "image" : {
    "@type" : "ImageObject",
    "height" : 2835,
    "url" : "https://4628766.fs1.hubspotusercontent-na1.net/hubfs/4628766/AdobeStock_412133963.jpeg",
    "width" : 5292
  },
  "mainEntityOfPage" : "https://www.thebrackengroup.com/podcast/life-science-marketing-matters",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Podcast"
  }
}
```