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Every second of the day, over 104,000 people are searching for a topic on Google. As the king of search engines, Google has become an indispensable part of our daily lives and an essential tool to drive marketing and sales. But its mysterious algorithm can perplex and frustrate even savvy users. Let’s take a look at what the algorithm is, and how Google is leveraging the algorithm’s power in recent updates that life science marketers need to know.