Bracken is a tall fern that grows wild in the region of England where our co-founder, Colin Miller, was born and raised. This genus of plant is known as one of the most successful ferns, and it thrives on every continent of the globe except Antarctica. It’s characterized by its large, highly divided leaves.
The leaves of a bracken are an example of a fractal. A fractal is a repeating mathematical set that can exist in nature. A bracken constructs its leaves with expanding symmetry, increasing its special volume by a power that is not an integer, but a number known as the fractal dimension. Read the Wikipedia article on fractals for more details on how they work in math, nature, and technology.
To us, bracken leaves represent the coming together of multiple disciplines in perfect alignment to produce rapid growth. As a company, this is exactly how we serve our customers. By bringing together our expertise in life science, regulatory, and due diligence and aligning it with our customers’ needs, we provide services that help businesses grow wider and faster.
Bracken, as it grows, starts off as a fiddlehead and then uncurls, mirroring the shape of a Fibonacci spiral. And like many things in nature, such as conch shells and flower petals, it contains the golden ratio. Two quantities are in the golden ratio if their ratio is the same as the ratio of their sum to the larger of the quantities. In this way, the rectangles in our logo are in the golden ratio and create the outline for a Fibonacci spiral, paying homage to the growing bracken fern.
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