The life sciences field is a wide arena. Acronyms are far and wide are prevalent in biotech, biopharma, regulatory, and clinical environments. Just like acronyms seen in the life science industry, marketing and advertising services have a vast array of lingo too.
As the Bracken team has expanded, we’ve gained expertise from across the life sciences. From due diligence work to regulatory affairs to radiopharmaceutical knowledge, we have a wide-ranging host of knowledge at Bracken. Some acronyms and terms—NDA meaning “New Drug Application” in the regulatory field vs. “Non-Disclosure Agreement” within business development—may have some overlap. We’re here to share industry knowledge on marketing and advertising and promote creative jargon to ensure all parties are on the same metaphorical page. Here are just a few examples of frequently used phrases within the marketing and advertising space:
There’s a science to marketing and advertising, too. Bracken has that covered. Want to learn more? Read our case studies and contact us today to learn about working with the Bracken team. We’d be delighted to speak with you!