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Insights & Intel

Life science observations from inside the industry

Explore “Insights & Intel,” the Bracken blog. Our team of life science experts is laser focused on the news and evolution of the industry, from marketing trends to actionable interpretation of the latest regulatory guidances. Discover the latest from Bracken.

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    The Future of Imaging Biomarkers: Insights from Brad Wyman, PhD
    Interviews Medical Imaging

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    The Future of Imaging Biomarkers: Insights from Brad Wyman, PhD

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    Interviews Medical Imaging
    The Future of Imaging Biomarkers: Insights from Brad Wyman, PhD
    Bracken
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    Interviews Radiopharmaceutical Medical Imaging
    The Evolving Role of Molecular Imaging: A Conversation with Dr. François Tranquart
    Bracken
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    Sales & Marketing
    Seeing Is Believing: Why Visual Media Is Critical in Life Science Marketing
    Bracken
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    Medical Imaging
    AI in Medical Imaging: A Snapshot of Innovation and Emerging Trends
    Bracken
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    Regulatory Radiopharmaceutical
    FDA’s Shift from Animal Testing: Impact on Microdosing and PET Imaging in Radiopharmaceutical Development
    Chelsea Miller, MA & Sandy McEwan, MB, BS, MSc, FRCPC, FSNMMI
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    Regulatory
    FDA Launches Commissioner’s National Priority Voucher Program to Accelerate Drug Review
    Bracken
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    Radiopharmaceutical
    Radiopharmaceuticals in 2025: Complex Science, Complicated Pathways
    Bracken
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    Sales & Marketing
    Marketing 101 for Life Science Leaders: What Every Executive Should Know
    Bracken
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    Sales & Marketing
    Life Science Brand Positioning: More Than a Logo, It’s Your Strategy
    Bracken
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    Regulatory
    Navigating Drug Development Amid FDA Resource Challenges
    Bracken
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    Sales & Marketing
    AI, Personalization, and Omnichannel: What Actually Works in Life Science Marketing?
    Bracken
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    Medical Imaging
    Understanding RECIST: An Infographic
    Colin G. Miller
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