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The Scenario
ZEDOC is a serious piece of software. Built by The Clinician, a global team of physicians, health informaticians, data scientists, and engineers based in Auckland, New Zealand, the cloud platform powers remote patient monitoring and care coordination for health systems that cannot afford to get it wrong.
The hard part was translation. ZEDOC had to win over a healthcare audience split between tech enthusiasts and hardened skeptics, carry an identity distinct from the company brand, and do all of it while expanding internationally.
Bracken came in to position the platform, scale content and engine, and convert attention into sales-qualified leads...
