--- title: "Core Messaging to CPL: Turning Buzz Into Pipeline for an AI Clinical Data Platform" description: The Bracken Group shows in this case study how a strategy that was implemented resulted in 139 leads with approximately a $72 cost per lead. image: https://www.thebrackengroup.com/hubfs/Close%20up%20of%20businesswoman%20holding%20graphs%20in%20hand.jpeg --- [![logo](https://www.thebrackengroup.com/hubfs/TBG/Images/logo.svg) ](https://www.thebrackengroup.com/) - Our Services & Expertise - Consulting - [Consulting Overview](https://www.thebrackengroup.com/expertise-overview) - [Clinical Trial Strategy & Operations](https://www.thebrackengroup.com/clinical-trial-strategy) - [Medical Imaging Strategy & Operations](https://www.thebrackengroup.com/medical-imaging-clinical-trials) - [Radiopharmaceutical Strategy & Operations](https://www.thebrackengroup.com/radiopharmaceuticals) - [Mergers & Acquisitions Advisory](https://www.thebrackengroup.com/mergers-and-acquisitions-due-diligence) - [Musculoskeletal Services](https://www.thebrackengroup.com/musculoskeletal-services) - [Neuroscience Expertise](https://www.thebrackengroup.com/neuroscience) - [Functional Service Provider](https://www.thebrackengroup.com/functional-service-provider) - [Consultant Publications](https://www.thebrackengroup.com/publications) - [Regulatory Affairs](https://www.thebrackengroup.com/regulatory) - [FDA Meeting Request Calculator](https://www.thebrackengroup.com/fda-meeting-calculator) - [Creative Digital Marketing](https://www.thebrackengroup.com/creative-digital-marketing-strategy) - [Data & Analytics](https://www.thebrackengroup.com/custom-analytics) - [Bracken CRM Add-On](https://www.thebrackengroup.com/bracken-crm) - [Bracken CRM Add-On Demos](https://www.thebrackengroup.com/analytics-demos) - [Our Team](https://www.thebrackengroup.com/team) - [Our Values](https://www.thebrackengroup.com/our-values) - Our Media - [Events & Conferences](https://www.thebrackengroup.com/upcoming-events) - [Case Study Library](https://www.thebrackengroup.com/case-studies) - [Blog](https://www.thebrackengroup.com/blog) - [Infographics](https://www.thebrackengroup.com/infographics) - [Interactive Digital Tools](https://www.thebrackengroup.com/interactive-digital-tools) - [FDA Meeting Request Calculator](https://www.thebrackengroup.com/fda-meeting-calculator) - [Thought Leadership](https://www.thebrackengroup.com/thought-leadership) - [Radiopharma Roundtables](https://www.thebrackengroup.com/radiopharma-roundtable-series) - [Fractals: Our Podcast](https://www.thebrackengroup.com/fractals-podcast) - [The Leaflet: Our Newsletter](https://www.thebrackengroup.com/the-leaflet-newsletter) - [Contact Us](https://www.thebrackengroup.com/contact) [![](https://www.thebrackengroup.com/hubfs/The%20Bracken%20Group/Combined%20Shape.png)  Back](https://www.thebrackengroup.com/case-studies-home) 22 September 2023 # Core Messaging to CPL: Turning Buzz Into Pipeline for an AI Clinical Data Platform Written by [The Bracken Group](https://www.thebrackengroup.com/case-studies/author/thebrackengroup) ![](https://www.thebrackengroup.com/hubfs/Close%20up%20of%20businesswoman%20holding%20graphs%20in%20hand.jpeg) ##### **The ****Scenario** Our client built an AI platform to transform clinical trial data, and the market was paying attention. Everything pointed up and to the right, except the one line that actually matters: pipeline. The awareness was not converting. Sponsors, partners, and investors all knew AI mattered; none of them yet knew why this platform mattered, or what to do next. Bracken was brought in to turn a promising story into qualified demand, and to prove the return in hard numbers instead of impressions...   [ Read the Case Study ](https://www.thebrackengroup.com/ai-clinical-data-pipeline-cpl)   RECENT CASE STUDIES [View All  ![](https://www.thebrackengroup.com/hubfs/The%20Bracken%20Group/Combined%20Shape.png)](https://www.thebrackengroup.com/case-studies) 3 June 2026 #### [Embedding Patient Engagement into Clinical Development](https://www.thebrackengroup.com/case-studies/embedding-patient-engagement-into-clinical-development) The Scenario A global, mid-sized biopharmaceutical company had made PFDD a strategic priority and.. 28 May 2026 #### [The Imaging Rescue Study: Stepping in Mid-Trial to Rescue a Phase 3 Oncology Study](https://www.thebrackengroup.com/case-studies/the-imaging-rescue-study-stepping-in-mid-trial-to-rescue-a-phase-3-oncology-study) The Scenario: A global healthcare and technology company needed an expert review of how medical.. ![logo](https://www.thebrackengroup.com/hubfs/TBG/Images/logo.svg) ###### [CONTACT](https://www.thebrackengroup.com/case-studies/from-core-messaging-to-cpl#) The Bracken Group 12 Penns Trail Newtown, PA 18940 - [ + 1 215 648 1208 ](tel:+12156481208) - [ info@thebrackengroup.com ](mailto:info@thebrackengroup.com) ###### [SUBSCRIBE TO OUR NEWSLETTER: THE LEAFLET](https://www.thebrackengroup.com/the-leaflet-newsletter) ###### [SCHEDULE A CALL](https://meetings.hubspot.com/allyson-pauly) - [ LINKEDIN ](https://www.linkedin.com/company/the-bracken-group) - Services - [C-suite](https://www.thebrackengroup.com/functional-service-provider) - [Regulatory](https://www.thebrackengroup.com/regulatory) - [Creative Digital Marketing](https://www.thebrackengroup.com/creative-digital-marketing-strategy) - [Custom Analytics](https://www.thebrackengroup.com/custom-analytics) - [Consulting](https://www.thebrackengroup.com/expertise-overview) - Solutions - [Bracken CRM](https://www.thebrackengroup.com/bracken-crm) - Media - [Blog](https://www.thebrackengroup.com/blog) - [Case Studies](https://www.thebrackengroup.com/case-studies) - [Resources](https://www.thebrackengroup.com/en/resources-landing) - [The Leaflet](https://www.thebrackengroup.com/the-leaflet-newsletter) - Ecosystem - [Our Team & Story](https://www.thebrackengroup.com/team) - [Careers](https://www.thebrackengroup.com/career) - [Contact](https://www.thebrackengroup.com/contact) ![](https://www.thebrackengroup.com/hubfs/The%20Bracken%20Group/TBG%20Logo.png) ###### It's almost like getting free consulting... 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