Nurcan Tosun

Nurcan Tosun leads business development and strategic partnerships at The Bracken Group, working at the intersection of client relationships, commercial strategy, and organizational growth. Since joining Bracken in 2021, she has built and expanded a diverse client portfolio across multiple service lines, driving significant new business and contributing to the firm’s most substantial revenue growth to date.

Her role spans the full business development lifecycle: client discovery, consultant team design, commercial proposal structuring, contract negotiation, and onboarding. She also turns direct client intelligence into strategic direction for the marketing team, manages Bracken’s HubSpot CRM, and leads a team of three across business development, marketing, and project management.

Nurcan brings deep pharmaceutical experience to the role. As a Product Manager at Merck in Istanbul, she led marketing strategy across vaccines, osteoporosis, and ophthalmics, launching the Merck Vaccines Corporate Concept and driving a 73 percent increase in vaccine sales volume. At the International Osteoporosis Foundation in Nyon, Switzerland, she bridged the foundation’s scientific programs and its corporate partners, matching research initiatives with the right funders.