Life science sales teams know that data is essential to successful sales, but many of us could benefit from being more sophisticated in how we use data to support our sales processes. For example, clinical trial condition is just one piece of data you can leverage to strengthen your sales approach. Once you have this data, you can put it to work to problem solve for prospects, curate a personalized experience for leads, and outsell your competitors. Let’s explore this dataset, and 6 ways you can use it to boost your sales strategy.
Discovering Condition and Therapeutic Area Data
In clinical trials, the condition is the disease that is being treated by the study. The therapeutic area (TA) is the category of conditions that the disease state belongs to. For example, leukemia is a condition, and oncology is a therapeutic area.
We believe in the value of tracking conditions and TAs separately, but you can use these datasets interchangeably if you choose. In our new tool, Bracken CRM, you can filter clinical trial data by condition and/or TA, providing a host of unique insights to fuel your sales process.