Executive Summary
Benjamin (Ben) Mitchell is a Senior Partner at The Bracken Group and a systems and analytics expert with a track record of helping companies succeed. As a consultant, he helps clients take control of their data and optimize their tech stack to produce better, measurable outcomes, from custom dashboards and CRM add-ons to automated workflows and integrated systems.
Ben founded The Brite Mind, a startup that layered custom analytics on digital media strategy to improve advertising and growth marketing results. Bracken acquired the company in 2020, and Ben stepped into leadership as Vice President of Operations, where he integrated two mergers and acquisitions and built the operations department. He later became Vice President of Information Services and Analytics, overseeing the launch of Bracken’s analytics products, including a new analytics web interface and a CRM add-on.
Before that, he headed the AdWords department at Social Fulcrum, managing more than $3.5 million in annual media spend and writing custom ad management algorithms, and served as an application manager at Epic Systems, leading hospital software installations and reporting. He holds degrees in mathematics and economics from the University of Rochester.
Featured Podcast Episodes
Areas of Expertise
Custom Analytics & Dashboards
Reports and dynamic dashboards that integrate scattered data sources into clear, measurable business insight.
CRM & Tech Stack Optimization
HubSpot, Salesforce, and Zoho configuration, CRM add-ons, and getting more out of the tools a team already owns.
Workflow Automation & Integration
Software implementation, process automation, and system integration that remove manual work from business workflows.
Digital Advertising & Growth Marketing
Paid media strategy across search, social, and programmatic channels, backed by custom analytics and bid algorithms.
Operations & M&A Integration
Building scalable operations functions and integrating teams, workflows, and systems after an acquisition.
Financial Modeling & Forecasting
Revenue operations models, forecasting tools, and departmental budget and profitability reporting.
