We've downloaded and cleaned the entire contents of ClinicalTrials.gov every week for every 6 years. Clients tell us it's the cleanest CT.g data they've ever used.
Bracken CRM combines public clinical trial data with unique search functions, reporting capabilities, and targeting –all within your existing client relationship management (CRM) platform.
Quickly find the data that matters to your business, and leverage it within your existing CRM sales management strategy.
No separate software, no downtime for a learning curve –just clean data that drives business.
Data on clinical trials, sponsors, and sites goes into your CRM
The data is sourced from ClinicalTrials.gov. Because Bracken has 20,000 lines of script cleaning the data, you'll get cleaner clinical trial data than you've ever had access to before.
Your business development team can use clinical trial logic to build account lists or personalize lead outreach without leaving the CRM.
It might feel like cheating compared to how you previously built lead lists.
Account Execs can associate opportunities to clinical trials, sites, and companies.
Finally, your salespeople can properly map the opportunities to the database objects that are influencing revenue
Sales Managers can combine sales intelligence and market intelligence to understand their selling environment.
Now your CRM can automatically tell you how your sales pipeline looks by therapeutic area, phase, patient enrollment goals, and more.
Marketing can use clinical trial logic for email marketing, advertising, automated workflows, and more.
With millions more data points at your fingertips, you might invent new marketing capabilities no one has thought of before.
Your Sales Op team can automate lead-routing, lead scoring, and sales team alerts based on clinical trial logic.
You probably get the point by now. Adding the world's clinical trial data to your CRM is like a superpower for life science salespeople.
Everyone on your team can be a market intelligence expert. By using Salesforce or HubSpot reporting, you can build any reports and dashboards you’dlike about clinical trial activity.
We'll challenge you. Who can create the best market intelligence dashboard in 15-minutes? Go!